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9 of 10 : Public Speaking – Not all speakers appreciate the power of Stories

Mistakes & Observations Public Speakers make at Corporate Conferences
(and how to avoid them) cont… Part 9 of 10

For thousands of years people have successfully passed on their values, ethics, and knowledge through stories. Long before most people could read and write, they shared stories.

Even though a corporate message needs to be very clear, if you want it to resonate with people, then a story can help bypass the logical part of our brain and embed new ways of thinking.

Matthew Broomhead

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