Mistakes & Observations Public Speakers make at Corporate Conferences
(and how to avoid them) cont… Part 9 of 10
For thousands of years people have successfully passed on their values, ethics, and knowledge through stories. Long before most people could read and write, they shared stories.
Even though a corporate message needs to be very clear, if you want it to resonate with people, then a story can help bypass the logical part of our brain and embed new ways of thinking.
Matthew Broomhead