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4 of 10 : Public Speaking – Talk too much about what it means for them and not benefits to the audience.

Mistakes & Observations Public Speakers make at Corporate Conferences
(and how to avoid them) cont… part 4 of 10

“WIIFM” (What’s In It For Me) is a common expression used in Marketing, and public speaking. Putting yourself in the shoes of the audience creates rapport and gets them onside much quicker and therefore ready to receive the message and make the mental and emotional changes required.

Matthew Broomhead

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