Category Archive: UNDERSTANDING (Influencing language)

A PROUD Podcast with Matthew Broomhead

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The surprising need for Needs

Whether we are in professional or financial services we would be wise to be clear on something simple, but crucial to our overall business success. We are not really selling a product or service. We are selling the solution to our client’s needs. How our products or services are wonderfully and uniquely delivered can unfortunately …

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10 Brilliant Questions to help anyone get unstuck

I was reminded of these ten brilliant questions while attending a Frank Daniels coaching weekend course. They are described as Precision Questions and I believe they originate from the area of NLP (Neuro Linguistic Programming). As you are a leader interested in influencing others and wanting the best for people, then I thought I would …

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When are questions more powerful than statements?

Following on from my last Article I thought I would continue with some more fascinating ideas from a keynote talk by the author and speaker Daniel Pink. As a leader you are interested in influencing the people you are responsible for, whether they are employed or voluntary. Encouraging them to buy into your vision for …

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When is FEAR Motivation useful?

In a keynote talk by the author and speaker Daniel Pink he shared a number of fascinating observations which I thought would be of value to you. How do you get people to listen to Airline safety announcements? At the JetBlue University where flight attendants are trained in a $90m simulator, they carried out an …

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Permanent link to this article: https://www.matthewbroomhead.co.uk/when-is-fear-motivation-useful/

Is your Brand just Mango & Lime?

For a number of years as part of my “The Truth about how to influence your clients and colleagues” skills session, I have encouraged the participants to briefly explore the Ribena Mango & Lime question. I know it may be small, but having looked at the image of the packaging on the carton (at the …

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Permanent link to this article: https://www.matthewbroomhead.co.uk/is-your-brand-just-mango-lime/

Completely Cold about Cold Calling

An unexpected email I was sent an email from a recruitment company for Business Development roles in High Profile Firms. It was completely out the blue, I’d not really given direct permission to email me and it wasn’t something I was interested in. I would describe it as a “cold calling” email. What I found …

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Permanent link to this article: https://www.matthewbroomhead.co.uk/completely-cold-about-cold-calling/

Video

Will a Robot take my job? Broomhead Business Channel explores the answer

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Video

Are you ready to make You and Your organisation PROUD?

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Video

What is Broomhead Business Channel? Whiteboard animation video

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10 Simple Session Steps for busy Mentors

You may know that I am on a mission to increase the level of Business Skills in Birmingham’s Professional and Financial Services. Most people understand that an important aspect of every professional’s development is Mentoring. Whether that is as a Mentee or a Mentor. There are a variety of benefits for both parties. My career …

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